The products launched in the A3 segment are ImageRUNNER ADVANCE (iR-ADV) C3300 series. This series comprises of iR-ADV C3320/C3325/C3330. And the other products launched in A4 segment are ImageRUNNER ADVANCE C350i A4 machine. These machines deliver high quality output, low maintenance cost and enhanced media handling upto 300gsm paper with A3 plus paper size. The MFD’s come with enhanced media handling in terms of paper thickness and size. Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Innovation has always been a driving force at Canon and our new series of colour MFDs reflect our commitment towards offering world-class technology, ease of use and high quality to meet the customer expectations. India is a land of rising entrepreneurs and we would like to play an active role in increasing the opportunities for them in the colour printing domain. Our newly launched products shall add value to SME’s and government sector’s demand for cost efficient, secure & high quality printing solutions.” These Canon MFD’s are designed to meet the expectations of the SME’s, corporate and government sector with the inbuilt security facilities. Mobile printing is available on these newly launched MFD series as well. An onscreen Walkthrough Video is available on these printers to teach the first time user about its benefits and functions. With this launch, Canon aims to gain an additional market share of 3% in colour MFDs segment. That might be a huge task as the printer industry is not growing at a rapid pace. Let’s see how Canon manages to pull in resources and pushes the sales further.
