Fitbit and Snap are able to visualize and update the Bitmoji avatars on the smartwatch clock face so that the user can choose the clock face of his choice. This is possible because of the integration of APIs of both the platforms. It is powered by Snap’s developer platform, Snap Kit. According to the companies, the Bitmoji character changes based on what a user is doing at the time of day, weather, and personal stats tracked by the user’s Fitbit device. The Bitmoji clock face can also sync with the Fitbit App to motivate the user to be more active, create healthy habits, and celebrate personal achievements. The Bitmoji clock face can now be downloaded in the Fitbit App Gallery on the following Fitbit smartwatches – Fitbit Versa Lite Edition, Fitbit Versa, Fitbit Versa Special Edition, Fitbit Ionic, and Fitbit Ionic: Adidas Edition. Once the user has downloaded the Bitmoji clock face icon, he will be prompted to connect his Bitmoji account using Snapchat by the Fitbit App Settings page. After connecting, he will be able to use the Bitmoji clock face on his smartwatches.
Speaking about the new feature, Tim Rosa, the CMO of Fitbit said, “Giving our users experiences that are personalized, engaging, and delightful is at the core of what we do at Fitbit. We’re thrilled to partner with Snap to give our millions of users around the globe a creative, shareable depiction of their health and fitness progress through this imaginative concept. The Fitbit x Bitmoji dynamic clock face is the collective result from both Fitbit and Snap teams, to create a new way to help motivate people to be healthier and have lots of fun doing it.” There are more than 50 Bitmoji clock face variations of the Bitmojis which includes:
Waving hello to start your day. Dancing with your alarm clock when it’s time to rise and shine. Throwing confetti after you crush your daily step goal. Relaxing when you’ve binged too many of your favorite shows. Meditating when you’re totally relaxed and zen. On the treadmill after a great run. Becoming an avocado when you log food — you are what you eat, literally. Carrying an umbrella when there’s a chance of rain so you don’t get caught in a downpour. Sleep walking when it’s time to catch some Zzs. And many more hidden gems.
— fitbit (@fitbit) April 4, 2019 Ben Schwerin, vice president of partnerships at Snap Inc said, “Snap and Fitbit have both built incredible platforms to give people a place to share their stories, connect, and build a sense of community. We share a belief in the power of giving people the tools they need to express themselves and share their individuality. Bitmojis are one way that we do that, and we are excited to bring our platforms together with the first-ever smartwatch clock face integration so our combined users can have a unique way to connect, stay motivated, and challenge one another to be healthier.”